Great job! you already have a logo that identifies you, that professionalizes your brand and with which you can present yourself to the world.

It may be your first logo, or maybe you,ve refreshed one you already had…but you still feel that something is missing…and now?

Well, now it’s time to create YOUR BRAND.

In a world full of visual messages, posters, advertisements, sales offers, how can you differentiate yourself? Through your brand

The process of creating a brand has to do with the story behind it, the values it represents, with what identifies you and differentiates you from others. No matter how nice your logo is…, if it is not supported by a brand strategy, it will only be a pretty face =)

So let’s create it!

The graphic that complements the logo

Define a secondary color palette that does not compete with your logo palette.

It is not necessary (nor recommended) to be the same, otherwise, the communication will be very monotonous. The idea is to generate versatility, variety and harmony without boring.

Then, choose a typography that does not compete with it (in fact, never use the same typography to write, as it will lose identity and differentiation).

Select illustrations, textures and photography and use these elements for your online and printed communications. In this way, communication becomes much more interesting and your audience begins to detect as yours, a series of elements that, as a whole, make up your brand. There are projects, as for example in clothing, that are based on the seasons to change their aesthetics and that becomes your constant.

The essential pieces

  • Business cards
  • Postcards
  • Stickers
  • Bag closers
  • Catalog of products/services

These are printed pieces that cannot be missed.

If you have a store on the street:

  • Signage
  • Packaging design

complete the experience.

This same graphic system that the public sees when they approach your store or buy your product, must be transferred to the online world:

  • Social networks
  • Web
  • Emal marketing through biweekly or monthly newsletters.

Unified under the same graphic, the way of showing the products, the way of communicating them, the type of texts with which you speak to the public and the degree of closeness.

Tell us what makes your products different

  • Personalized service
  • Your designs
  • The noble materials you use
  • The quality of the ingredients
  • The handmade production
  • The attention of the staff
  • Training
  • The technology used in your company…

You know how you have improved what already exists or how different you are from your competitors… but your public does not. So tell them so that everyone knows and appreciates it 😉

Not only with words in your networks, or with an institutional text, but through your graphics, what is called “brand experience”.

Look for those elements that differentiate you and think about how to communicate it visually. For example: if your prints are personalized, transfer those prints to textures on your website or use them as graphics on your stationery.

If you have a store on the street, think about the ambience, the aromas, the customer service, the arrangement of the products. Always think beyond what you have already seen!

Transmit your brand story in your communication

Think about what you want to tell: why you do what you do, what you are passionate about, what difficulties you had.

Take some time to think about it, write it down, erase it, think about “global concepts” and little by little everything will be integrated.

The ideal is to put it on paper, have a notebook to write down ideas (or a Word if you are a computer lover, although I personally believe that there is a super productive creative process when you take a notebook, write, cross out, underline…that’s where the best ideas come from =)

This kind of content will be very useful for your networks and your website.
Show what inspires you, what you like, tell the behind the scenes or the creative process, the public loves to put “a face” to the project. This generates closeness and they are not seen only as “cold and distant products”.

Become a referent

You probably know a lot about what you do.
And the public is interested in learning.
In the form of tips, articles in your blog, video tutorials, sharing information puts you in a place of knowledge, professionalism and is a very useful way to show that you have the “know how”.

And above all, be creative. Not everything has been invented, there is always a different way to show and tell about your products. They are created by people and behind each process, there are as many unique stories as there are people in the world. Be encouraged.

To inspire you with more ideas and keep you in the creative flow, I share with you an IGTV in which we delve a little deeper into the essence of branding:

The 3 key questions for your brand not to go unnoticed and make your audience fall in love.